Advertising

ITV profits plunge by 60% amid brutal advertising downturn | ITV

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ITV has recorded a pointy drop in annual earnings because the brutal promoting downturn seen final yr outweighed file revenues in its studios enterprise, which made the latest hit drama Mr Bates v the Submit Workplace. The UK’s largest free-to-air industrial broadcaster mentioned pre-tax earnings had fallen 61% to £193m in 2023 in opposition to … Read more

Google sued for $2.3bn by European media groups over digital ad losses | Google

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Alphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media teams together with Axel Springer and Schibsted on Wednesday, alleging that that they had suffered losses as a result of firm’s practices in digital promoting. The transfer by the teams – which embrace publishers in Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, … Read more