The cereal aisle at a retailer in San Rafael, California. Producers have been utilizing “shrinkflation” strategies for years, however within the midst of inflation and better meals costs, the observe is being scrutinized and politicians are calling it out.
Justin Sullivan/Getty Photos
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Justin Sullivan/Getty Photos
The cereal aisle at a retailer in San Rafael, California. Producers have been utilizing “shrinkflation” strategies for years, however within the midst of inflation and better meals costs, the observe is being scrutinized and politicians are calling it out.
Justin Sullivan/Getty Photos
This is one signal that shrinkflation is now not only a subject for economics nerds.
Cookie Monster just lately complained on social media that his favourite meals was getting smaller. “Me hate shrinkflation!” the fuzzy blue monster declared. “Guess me going to should eat double da cookies!”
President Biden promised to signal a invoice banning it throughout his State of the Union deal with.
Shrinkflation is not new.
It has been taking place for years. However individuals appear to be paying extra consideration proper now amidst excessive meals costs and inflation. And the White Home is clearly conscious of that.
After years of rising costs, many People are fed up with paying extra and getting much less. Will the pendulum ever swing again?
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This episode was produced by Megan Lim, with audio engineering by Ted Mebane.
It was edited by Emily Kopp & Courtney Dorning.
Our government producer is Sami Yenigun.